Jordan 4 Retro Pure Money (2017)

Jordan 4 Retro Pure Money (2017) - 308497-100

The Jordan 4 Retro Pure Money 2017 (308497-100) bathes the iconic Air Jordan 4 in an all-white finish that is as clean as it gets. Originally released in 2006, this 2017 retro brings back the beloved colorway with subtle updates like chrome eyelets that add a refined metallic detail to the pristine white palette.

The upper is constructed entirely from white leather, giving the sneaker a smooth and premium look from every angle. Chrome-finished hardware on the lace eyelets and heel tab catches the light, adding a touch of luxury without disrupting the minimal aesthetic. The signature mesh netting on the side panels and TPU wing eyelets remain true to the original Jordan 4 blueprint.

A white midsole with metallic silver and pure platinum accents keeps the monochromatic theme going underfoot. The encapsulated Air-Sole unit in the heel provides cushioning and impact protection, while the herringbone-patterned outsole delivers traction on both indoor and outdoor surfaces. The combination of classic performance features and clean styling makes this a sneaker that transitions easily from casual outings to more polished occasions.

The Pure Money Jordan 4 remains one of the most timeless all-white sneakers in Jordan Brand history. Its crisp, unmarked canvas serves as the perfect foundation for any outfit, earning its place as a year-round rotation staple for any sneaker enthusiast.

Frequently Asked Questions

Why is it called the Jordan 4 Pure Money?

The name refers to the all-white colorway combined with chrome metallic accents, evoking a clean, premium aesthetic associated with luxury.

Does the Jordan 4 Pure Money fit true to size?

Yes, the Jordan 4 Pure Money generally fits true to size. The all-leather upper offers a structured fit that breaks in comfortably over a few wears.

What are the chrome eyelets on the 2017 Pure Money?

The 2017 retro features updated chrome-finished metal eyelets on the lace system, adding a refined metallic detail that differs slightly from the 2006 original.

How do I keep the Jordan 4 Pure Money clean?

Use a soft brush with mild sneaker cleaner to remove surface dirt. A damp cloth with gentle soap works for deeper cleaning. Applying a water-repellent spray helps protect the white leather from stains.